Ads Library — who advertises in your answers

Every sponsored placement that appeared in ChatGPT answers to your tracked prompts, with the triggering prompt.

Updated 2026-10-12

Ads Library is competitive ad intelligence for ChatGPT: it records every sponsored ad that surfaced inside answers to your tracked prompts — who ran it, what it said, and exactly which prompt triggered it.

What you see

  • KPI cards: ads captured, unique advertisers, and how many of your prompts carried ads.
  • Leading advertisers — who buys your category's questions most aggressively.
  • Each entry: the advertiser, the ad creative (headline/copy), and the exact triggering prompt, so you can reproduce the answer and see the placement in context.
  • Search across brands, headlines, or prompts.

How to use it

  1. Know your auction. If competitors consistently advertise on your highest-value prompts, your organic position there is being bought over — factor that into how much you rely on organic visibility for those questions.
  2. Read the creatives. The headlines competitors run reveal the positioning they believe converts on AI surfaces — useful input for your own messaging and for Ads Analyzer campaigns.
  3. Spot new entrants early. New advertisers in your category usually show up here before you notice them anywhere else.

Notes

  • The library fills automatically from your tracked prompt runs — nothing to configure, but coverage follows your prompt set. If you want ad intelligence on a topic, track prompts for it.
  • An empty library is a finding too: no one is buying your category's questions yet.

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