Lost this week

Lost this week lists the prompts where your brand dropped out of an AI engine's answers. For each one you can compare the last winning answer with the latest one, ask Maya to explain the change, and turn the result into content or tasks.

Open Monitoring › Prompt Lab in the sidebar and click the Lost this week tab. A red number next to the tab name shows how many prompts are on the list.

What counts as lost

A prompt is lost on an engine when both of these are true:

• In the previous 7 days, that engine mentioned your brand in at least one answer to the prompt.
• In the last 7 days, the same engine answered the prompt at least once and never mentioned your brand.

The check is made per prompt and per engine, on active prompts only. A prompt can be lost on one engine while you still appear on the others. An engine that returned no answer this week does not count as a loss.

Reading the list

Each row shows the prompt, the logos of the engines it was lost on, and the brands named in this week's answers. If no brand was named, the row says "No brand took the spot". Prompts lost on the most engines come first.

Two filters sit above the list:

• All lost: every lost prompt.
• Lost to competitors: only prompts where a competitor on your radar appears in this week's answers.

Opening a lost prompt

Click a row to open the detail. The header says which engine the prompt was lost on and who took the place. Below it:

• What happened: when the engine last mentioned you, and that you are missing from this week's answers.
• Which sources changed?: sources that are new this week and sources no longer cited.
• What did it search for?: how the engine's own searches changed.
• Compare the answers: the Last winning answer next to the Latest answer, with brands highlighted.

Explain why

Click Explain why to start an analysis. Maya reads up to 15 changed sources and compares them with archived copies. This takes about a minute. You can close the panel and come back.

The result has a short summary, a What changed list and a What to do list. From there:

• Take action with Maya Forge prepares a content brief from the analysis and opens Create Content in Maya Forge.
• Create action plan drafts tasks. Edit the titles, untick the ones you will not do, then add the rest to Action Plans.

Good to know

• "No lost prompts this week. Your brand held its spot in every answer it had last week." This is the empty state, not an error.
• The list is recalculated at most every 10 minutes, so a prompt that ran a moment ago may not show yet.
• If you see "Analysis failed, please try again", click Try again.